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Free your curls for the next generation!

In the US, a study showed that only 4 out of 10 kids think their curly hair is beautiful….but they were more likely to love their curls if the curly-haired adults around them love their curls too! So free your curls for the next generation! 

This generation of kids is facing a lot of “style pressure” from both peers and marketers but they need to stay true to their own style. It is what makes them unique. Curly hair reflects their individual personality. Their curly hair communicates a message about who they are. Once kids see that people are being unique and having fun with their curls, they will too! Free your curls!

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