Collection:

The brand of adwoa beauty is paralleled in the life of the founder, julian addo, whose traditional name is also adwoa. a life + purpose + will power = a founder and ceo born to do this. julian has always craved brands to take more risks in an effort to accurately portray the diversity of the people. she was burdened by the unrealistic expression of natural beauty for multicultural men and women in the media. propaganda has betrayed the people. with julian's past experience as a hairstylist and salon owner, adwoa beauty was conceived in october 2017 to set the record straight. adwoa beauty is real. adwoa beauty is true. adwoa beauty is the portrayal. merging an obsession with african hair + african beauty + design + marketing + arts, all-in-one. clean + transparent + ever-evolving = adwoa beauty